Apple is one of the largest tech companies, with its headquarter located in California. The company is known in the entire tech market for its innovative computer software and electronics. Other than these, apple also provides online services to its customers. It started in 1976, and since then it has been ruling the technology industry. Apple is a definition of a company that has developed extraordinary standards and has become a symbol of quality in the niche it operates. This prominence is narrowed down in Apple’s mission and vision statements. A mission statement talks about the aims and objectives of a company.
This article tends to focus on the mission statement of Apple, linking it to the fact of how their objectives make it difficult to believe that Apple would sell ios to another manufacturer.
Apple mission statement is to give its customers the best experience via its innovative systems and electronics. In 2009 Tim Cook quoted, “We believe that we are on the face of the earth to make great products, and that’s not changing.” This shows the motivation of the establishment towards making its customers happy and creating products that no one can match.